State of the Industry
April 28, 2014

Sprout Social Growth In Social Networks Vs. User Engagement

Social Media Engagement Is Growing In a new published report by Sprout Social, we see that although all signups and uses of the major social networks is growing, the engagement grows exponentially. This shows that a brands presence on these networks online is no longer a passive experience, where users simply consume what is pushed to them in their networks,…
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State of the Industry
March 28, 2014

Nielsen On Connected Devices While Watching TV

Nielsen published a new report about US consumers use of connected devices, including how most have four devices, and spend 60 hours a week consuming media across them all. 84% of smartphone and tablet users admit to using their devices "as second screens" while watching TV, which is the key takeaway from this study. Viewers want to engage with what they're…
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