Food for Thought
October 10, 2017

Curiosity and Reward – Make Them Want You

Going further into concepts of piquing audiences curiosity, I came across Stephen Anderson's post in the Johnny Holland blog on applying curiosity to your audience in customer experience and design. There are two particular components that are pretty brilliant. Hot Wheels sells┬áMystery Cars, which are cars covered in solid black plastic packaging, so you have no idea what car you'll…
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Food for Thought
October 10, 2017

Piquing Curiosity Is A Memory Enhancer

I was listening to an episode of the┬áTell Me Something I Don't Know podcast, and an interesting concept came up from a study in the 1980's. According to CalTech Behavioral Economics Professor Colin F. Camerer, students were asked trivia questions while their brains were being scanned for activity. Scientists were able to map out where curiosity lies within our brains…
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