Tag

analytics Archives - Buckshot Creative LLC

Uncategorized
March 28, 2014

Nielsen On Connected Devices While Watching TV

Nielsen published a new report about US consumers use of connected devices, including how most have four devices, and spend 60 hours a week consuming media across them all. 84% of smartphone and tablet users admit to using their devices "as second screens" while watching TV, which is the key takeaway from this study. Viewers want to engage with what they're…