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November 9, 2018

Automating Personalized Videos with FFMPEG

About a year ago, Lee Martin published a Medium post about a marketing campaign he recently completed on behalf of Marilyn Manson's new album, Heaven Upside Down. Using geolocation data from a previous concert contest, Martin rendered 25,000 unique videos that were emailed to Manson fans that gave the impression of a satellite specifically monitoring their home, while the song "We…
Brandon Buck
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October 10, 2017

Curiosity and Reward – Make Them Want You

Going further into concepts of piquing audiences curiosity, I came across Stephen Anderson's post in the Johnny Holland blog on applying curiosity to your audience in customer experience and design. There are two particular components that are pretty brilliant. Hot Wheels sells Mystery Cars, which are cars covered in solid black plastic packaging, so you have no idea what car you'll…
Brandon Buck
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October 10, 2017

Piquing Curiosity Is A Memory Enhancer

I was listening to an episode of the Tell Me Something I Don't Know podcast, and an interesting concept came up from a study in the 1980's. According to CalTech Behavioral Economics Professor Colin F. Camerer, students were asked trivia questions while their brains were being scanned for activity. Scientists were able to map out where curiosity lies within our brains…
Brandon Buck
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