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October 10, 2017

Curiosity and Reward – Make Them Want You

Going further into concepts of piquing audiences curiosity, I came across Stephen Anderson's post in the Johnny Holland blog on applying curiosity to your audience in customer experience and design. There are two particular components that are pretty brilliant. Hot Wheels sells┬áMystery Cars, which are cars covered in solid black plastic packaging, so you have no idea what car you'll…