100 Layer Cake is a popular and fast-growing blog dedicated to wedding design and DIY projects, and wanted to create a series of tutorial videos on making easy and affordable craft items.
Collaborating between the designers of 100 Layer Cake and the photography of Scott Clarke Photography, we identified a brand personality in the videos that was fun, light-hearted, and old-fashioned. The short spots were shared across numerous respected wedding blogs, including Lauren Conrad’s.
100 Layer Cake wanted to show a quick, cute tutorial about how to make DIY watercolor paper flower decorations, and the video was turned around on a quick schedule. Photography done by Scott Clarke Photo.