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November 9, 2018

Automating Personalized Videos with FFMPEG

About a year ago, Lee Martin published a Medium post about a marketing campaign he recently completed on behalf of Marilyn Manson's new album,¬†Heaven Upside Down. Using geolocation data from a previous concert contest, Martin rendered 25,000 unique videos that were emailed to Manson fans that gave the impression of a satellite specifically monitoring their home, while the song "We…
April 28, 2014

Sprout Social Growth In Social Networks Vs. User Engagement

Social Media Engagement Is Growing In a new published report by Sprout Social, we see that although all signups and uses of the major social networks is growing, the engagement grows exponentially. This shows that a brands presence on these networks online is no longer a passive experience, where users simply consume what is pushed to them in their networks,…
March 28, 2014

Nielsen On Connected Devices While Watching TV

Nielsen published a new report about US consumers use of connected devices, including how most have four devices, and spend 60 hours a week consuming media across them all. 84% of smartphone and tablet users admit to using their devices "as second screens" while watching TV, which is the key takeaway from this study. Viewers¬†want to engage with what they're…
February 18, 2014

5 Steps To Optimize Video For The Web

Videos Can Be Optimized Almost As Well As Text Video has always been a complicated matter on the web, as it demands dedication from the creator to make something good, time commitment from the audience to watch, speed and power from both the web server and user-end, and labor from search engine crawlers to understand if it's what their users…